I can’t remember if I mentioned it or not, but starting this month, I was promoted to director at the Video Vault. Basically, I have to fix all the problems that come up and I have to do all the ordering.
One of the things that the store sells is Coke— 20-oz bottles, all varieties. I ordered for the store about a week and a half ago, and was astonished to learn that Coke — even bottled — is really cheap. The distributor cost is like 63 cents a bottle. That’s about the same cost-per-ounce as a 2-liter on sale.
Why am I telling you this? So that you can fight the machine. Refuse to pay $1.25 (or more!) per bottle. I’m no Whartonite, but one hundred percent profit for convenience stores and vending machines seems a little absurd.
(And I’m half-kidding about “fighting the machine”— don’t beat up the next vending machine you see.)
I could be missing some subtlety of marketing and cost structure; feel free to fill me in.
I just know that from now on, I’m buying this stuff at cost.
Better yet, do not purchase the sugar-water in the first place.
Comment by Darrell — January 30, 2006 @ 3:56 pm
Ah, this from the holier-than-thou recovering caffeine addict
Comment by Patrick — January 30, 2006 @ 3:58 pm